Making $20,000 Per Month Posting to Facebook

Welcome to this week’s Social Buddy newsletter, where we share the news from the world of social media, insights and tools for creators, and the latest social media marketing trends. 

Some highlights you’ll find this week: 

• 💰 How some people are getting paid to post on Facebook

• 📚 TikTok is already thinking about back-to-school season - are you? 

• 💻 Indulge in Myspace nostalgia with the new app, noplace

• 💌 The Head of Instagram says to focus on the DMs - creating share-worthy content, that is. 

Check out the biggest headlines from this week in social media: 

Facebook is paying creators to post

💰 Did you know you can start earning serious cash from your regular Facebook posts? Forget the fancy footwork and viral dances—Facebook is rewarding creators like you with a Bonus Program that's transforming everyday posts into potential earnings. Imagine earning $20,000 a month just by sharing your usual images and text posts. Intrigued? Click here to learn all about how you can start boosting your earnings with content you already create. Read More

New retro-style social media app noplace takes off

A new social media app launched this past week, with a retro look that pays homage to Myspace. The app, noplace, launched last week and was quickly #1 in the App Store. It’s been described as a kind of Twitter x Myspace hybrid, with text-based posting but more customizable and colorful profiles like those that we all learned to code on Myspace almost 20 years ago. noplace seems to be targeting Gen Z users, with goals to be a more “social” form of social media to connect with friends and others with similar interests. Read more. 

Reflecting on Threads, 1 year later 

Threads turned 1 this week, marking one year since its July 5th, 2023 launch date. The Meta-owned app was created to compete with X, but both are still standing one year later. In the first week of its launch last year, Threads managed to draw in 100 million users in the first week, despite its fairly basic features. Now, it has 175 million users and the platform has steadily progressed in features, with more promised to come. Will Threads grow enough to dethrone X, formerly Twitter? That remains to be seen. Read more. 

Plan ahead with TikTok’s Back to School marketing playbook 

We may only be halfway through the summer, but back to school planning is already in session. TikTok released a marketing guide this week for creators to “Ride the wave of school spirit to drive sales and impact this Back-to-School season.” The guide includes key dates directly from TikTok’s usage data, as well as product categories and communities to target. TikTok’s playbook is worth reviewing for brands and creators on the app, and solidifies the platform’s move towards a more shoppable app experience. Check out the playbook here.

Instagram shares are the metric to focus on, according to the Head of Instagram 

Adam Mosseri shared a video this week re-emphasizing the importance of shareable content on Instagram. The Instagram algorithm will place higher value now on shares as an engagement metric, as more and more users engage via DM rather than in the comments. As Mosseri put it, “Think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.” This advice makes sense as Instagram has also been testing a new display that includes the numbers of likes, comments, and shares under posts. Creators, this advice comes straight from the top! Read more. 

Pinterest users can now create videos of boards to share across social networks 

Pinterest is keeping up with the times. The platform announced a new feature that allows users to create dynamic videos of their boards to share to other social apps like TikTok and Instagram. The videos can showcase their pinned content, with links back to Pinterest to see the full board. Users can also share the videos as their Pinterest story as well. Pinterest has a part of their “mecore” era where users can showcase their aesthetic via boards, but influencers and brands can also use the video feature to promote shoppable boards.  Read more. 

Meta changed its policy in response to pushback after labeling real content as “Made by AI” 

Meta was facing scrutiny after labeling real photos as “Made by AI”. The company explained that certain editing tools that use AI would trigger the “Made by AI” logo, but they have since updated their policy to avoid mislabeling real photographers’ work. Instead of saying “Made with AI”, photos with some AI detected will be labeled with an “AI Info” tag that suggests that AI was involved somewhere in the process of creating the content. While this is a step in the right direction, the tag does not actually explain how much AI was used or how AI was used. Read more. 

Also in the news: 

• X is adding more features using its AI chatbot Grok, including an “Ask Grok” pop up for Premium users. 

• WhatsApp is testing a new feature that will allow users to analyze and edit photos using MetaAI.

• TikTok partnered with Estée Lauder to create The Catalysts, a program to spotlight and support beauty creators. 

• X announced new “Creator Targeting” ads that allows businesses to pair their ads with select video creators content.

• YouTube released its annual Culture and Trends report, revealing a focus on fandom content and Gen Z.

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Until next week,

Social Buddy